Category: Editorial

The allure of playing boss [bawse as the young ones say] is as appealing as a glossy hip-hop music video. They tweet about it all the time, “work hard and play hard” only we never quite see the fruits of this perceived hard work do we? All we are afforded are images of drunken stupors...

Do it. Just do it (hello, Nike!).  Just bloody do it. Do it now, don’t do it tomorrow, do it now, right now, do not wait for everything to fall in place, just do it now.  Do not wait for the perfect moment, just do it now, do it! do it! do it! Do it...

  Let go of the you from long ago. Let go of this Let go of that Let go of what might Let go of what could’ve Let go of if only Let go of the fear Let go of control Let go of your chained heart Let go of the nerves Let go of...

Never before have the young females of advertising been appreciated in this manner. We felt it was both imperative and important that they get appreciated and exposed to both the industry and world at large. Amacreatives came up with the idea to gather some of the ladies in a short time at one venue to...