A journey through the ages, showing how grooming for men has evolved over time
Men’s grooming has come a long way, from the rough and rugged practices of ancient times to today’s much more refined self-care routines. “While the tools and techniques have evolved, the underlying goal has remained the same: to look and feel presentable,” explains Themba Ndlovu from Clere For Men.
Prehistoric times: The caveman approach
Early humans had little time for grooming, focusing instead on survival. Facial hair was left to grow wild, and bathing was a rare luxury. Any attempts at grooming were likely for practical reasons, keeping hair out of the way while hunting rather than for aesthetic appeal.
Ancient Egypt: The rise of grooming rituals
Egyptian noblemen and pharaohs placed great emphasis on cleanliness and appearance. They shaved their heads and beards, used natural oils to condition their skin, and applied scented balms. Grooming wasn’t only about hygiene but also a symbol of status and refinement. Ancient Greece and Rome: The social aspect of grooming
Greek and Roman men embraced grooming as part of their daily routines. Public baths were central to social life, and men used oils, scrapers, and early razors to maintain a polished look. Beards were a mark of wisdom in Greece, while Romans preferred a clean-shaven appearance, reflecting discipline and order.
The Middle Ages: A step backwards
Grooming took a backseat during medieval times, with beards and long hair seen as symbols of masculinity and strength. Bathing was infrequent, and personal hygiene was not a priority. However, scented containers were used to mask unpleasant odours, offering a basic form of fragrance.
The 18th and 19th Centuries: Refinement and grooming standards
The 18th Century saw men embracing wigs and powdered hair, signifying wealth and status. The 19th Century, however, shifted toward a more natural look, with neatly groomed facial hair and the use of wax to style hair.
The 20th Century: The shift to modern grooming
With the invention of the safety razor, the clean-shaven look became popular, particularly in the early 1900s. The 1950s introduced a more polished style, while the 1970s and 1980s saw an era of experimentation with longer hair, moustaches, and sideburns.
The 21st Century: A balance between tradition and innovation
Today, men’s grooming is more sophisticated than ever. Skincare is now a key part of daily routines, with moisturisers, cleansers, and beard-care products widely available. Grooming is no longer seen as purely functional – it is about self-care and confidence.
As Ndlovu explains: “A well-rounded grooming routine includes proper hydration. The new Clere For Men Smooth lotion and crème comprises a blend of Vitamin B3 and Marula offering a comprehensive range of benefits men prioritise in their skincare routine. From moisturisation to nourishment, a fresh skin feels to a captivating fragrance, and achieving an even skin tone, Clere For Men Smooth delivers it all in one smooth offering.” Whether opting for a clean-shaven look or a well-maintained beard, skincare plays a crucial role in modern grooming.
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