The man is very busy and you have to respect his time when working with him, we had the conversation after office hours, and immediately after that, he had to run off to another meeting at around 20:00.
In the entire conversation we had with him, he never used the word “I” when referring to his business, the man holds his employees in high regard, and he clearly demonstrated that they form an integral part of his corporate value chain. He understands that world-class businesses are built through collaborations, relationships and hard work. He prides himself in that they employ qualified young professionals who work tirelessly to make this “Genuine African Sneaker Brand” a success. He refers to his sneakers as a “Feel Good Shoe” for people who want to dress up to meet the world.
Theo opens up about the key business aspects that he has learnt in the four years of his sneaker business, and also the challenges that he has encountered. It goes without saying, that the man is a pioneer in choosing to produce his products locally in a factory based in Durban, that is a very visionary move in the sense that he creates the much need jobs in the country. He employs about 36 young people of which 25 of them are from his home town of Alexandra.
Theo Baloyi is telling an African narrative to the world.
Written by: Kabelo Motsugi