Ben Sherman x Boys Of Soweto

Ben Sherman South Africa and the BoysOfSoweto this Autumn/Winter 2015 season showcase ‘THE ORIGINAL BUTTON UP SINCE 1963’ heritage brand, Ben Sherman and the Button Up concept that defines the signature and unique style in wearing a Ben Sherman shirt or polo.
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The Ben Sherman Button Up film was written and directed by Meja Shoba and highlights the preparation involved when a gentleman dresses with consideration, completing his look with extreme attention to detail. The inspiration behind the British brand’s Button Up concept is blended with BoysOfSoweto’s African flair; we see BoysOfSoweto Button Up in a selection of Ben Sherman’s Autumn/Winter 2015 Collection; later finding two of the boys to turn up on the bowling green wearing the same shirt.

Please find attached a press release, still image of BoysOfSoweto, the 15sec_Instagram_Teaser film and Music Track ‘Mardi Gras’ featured in the films, by Pierre Kwenders.
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The film features the Ben Sherman Autumn/Winter 2015 Main Collection and exclusive collections from Beetles & Bugs and Geo Blocking, currently available in Ben Sherman branded stores.  Styled by BobtheStylis
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