Since its inception in  2009, World Vodka Day has become a worldwide sensation that presents an opportunity for consumers to raise their glasses to one of the world’s favourite spirits. This day sees connoisseurs from around the world come together to enjoy vodka in various forms and this year, CÎROC made a bold statement with the emphasis of the brand’s 5x distilled status, through a 5-star celebratory brunch to mark the momentous day.

The Ultra-Premium Vodka, CÎROC, elevated World Vodka Day with a fantastical, sensational and above all, fun, summer-nautical style brunch that took place in the esteemed Sandhurst suburb. The event which demonstrated the brand’s playful take on luxury drew an impressive crowd, including celebs and friends of CÎROC such as actress & radio host Thando Thabethe; fashion enthusiast & blogger Melody Molale; digital entrepreneur & make-up artist, Mihlali Ndamase; designer to the stars, Orapeleng Modutle and media personality, Buhle Samuels, Mbali Nkosi, to mention but a few.

“We’re always seeking to bring new, fun and 5-star experiences to our consumers, which are in-line to the 5x distillation process of our liquid. CÎROC’s indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating occasions such as World Vodka Day,” said Senior Brand Manager, Candice Ngcobo. “CÎROC taps into the developing consumer interest in luxury and meets the growing consumer demand for Ultra-Premium vodka while capitalising on the growing popularity and dynamism of CÎROC,” she concluded.