On Monday the Carters made several historic firsts as the stars of Tiffany & Co.‘s latest campaign; “ABOUT LOVE.” The visual which was shot by Mason Poole marks the first time that the powerhouse couple has appeared alongside one another in a campaign. Beyoncé wears the famous 128-carat Tiffany Diamond, which the jeweler acquired in 1878 and rarely showcases publicly. Making history once more, the Lemonade vocalist is the fourth woman, and first black woman, to wear the gemstone, following Mary Whitehouse, Audrey Hepburn, and Lady Gaga.
The Carters’ Tiffany partnership also includes a $2 million USD commitment from the jeweler that will benefit educational programs and scholarships focused on Historically Black Colleges and Universities. “ABOUT LOVE” launches globally in print on September 2, and an accompanying film will launch on the brand’s website on September 15.